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For design professionals

Your next best-selling detail.

Join a focused network of bathroom showrooms, interior designers and specifiers offering furniture their clients cannot buy everywhere.

Start your application
Why Daniel Roe4Reasons to partner

A trade relationship designed to make distinctive furniture easier to sell.

We have removed the complexity that slows bespoke projects down, while retaining the colour, proportion and finish choices that make the final room feel personal.

Your account gives you clear trade pricing, project tools, specification support and a direct route to the people making your furniture.

01

Protected margin

Transparent trade pricing and a recommended retail structure designed for profitable projects.

02

Online configuration

Build the exact product, save the specification and order through one clear portal.

03

Sales support

Product imagery, technical information and finish samples to help your team sell with confidence.

04

A real relationship

Direct support from a small, responsive Yorkshire maker that understands project deadlines.

Step 1 of 3

First, you.

Who should we speak with about the account?

Step 2 of 3

Your business.

A little context helps us tailor your trade support.

Provide either a Companies House number or a website, Instagram, Houzz or Google Business profile. A matching active company may be approved automatically.

Business type
Step 3 of 3

How can we help?

There are no wrong answers—we simply want to understand what matters to you.

By applying, you confirm that you are requesting access for a professional trade business and permit us to verify supplied company details against the public Companies House register. You acknowledge our Privacy Policy and understand that approved-account orders are subject to our Trade Terms and Conditions. No marketing emails will be sent without your permission.

✓
Application received

Thank you.

We will email you when your trade account is approved or if we need any further information.

Explore the collection
A partnership, not a portal

“The best trade suppliers make you look brilliant to your client.”

That is the standard we are building Daniel Roe around: good design, straightforward information, dependable production and help when something unusual comes up.